Design that drives outcomes.

Leading design at a fast-moving energy-tech startup. Building the design function from zero while shipping features that directly affect adoption and retention.

• Redesigned the smart tariff activation flow, lifting adoption from 35% to 84% within 72 hours of launch
• Co-developed product strategy with the CPO using Roger Martin's Playing to Win framework
• Defined and shipped a unified product creation process across three product teams
• Established design rituals, critique culture, and a shared component library from scratch

Senior IC on a global product team. Driving personalization and engagement through evidence-based design in a fully remote, async-first environment.

• Led personalization discovery across Meal Planning and Home Screen, driving meaningful DAU uplift among adopters
• Embedded Opportunity Solution Tree methodology into the team's discovery process
• Collaborated cross-functionally with data science, engineering, and growth teams across three continents

Grew from IC to Design Lead. Shipped multiple high-impact features while building the design team and introducing a culture of discovery-led development.

• Drove +10% loyalty revenue in 90 days post-launch through redesigned program visibility and flow
• Increased non-minute rate selection by 8.4% iOS / 12.1% Android through rate discovery redesign
• Grew and managed a team of 4 designers; introduced structured 1:1s and career pathing
• Championed continuous discovery practices with PMs and engineering leads

Co-founded a two-person studio delivering product and brand design for small and medium-sized businesses. Ran the craft and the client relationship simultaneously.

• Delivered end-to-end brand and digital work for clients across Europe and the US
• Managed the full engagement lifecycle: scoping, production, iteration, and delivery
• Built a sustainable practice from a standing start across two countries